Facebook removes editing tag

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Facebook has recently (and very quietly) removed the edited tag on posts that have been amended by admins. When the edited tag was visible, it drew attention to changes so that  users could choose to view a complete history of posts edited by admins.

View a posts edit history

edited-postsEven though the edited tag has been removed from posts it is still possible to view a history of edited posts.

To do this, click the arrow in the top right hand corner of a post. If the post has been edited ‘view edit history’ will appear in the list that appears. Once clicked a list of each previous post with typos, previous details and amendments are available for all see.

edited-commentsDespite the removal of the tag on posts, the edited tag still appears underneath comments , which just begs the question, “why the change Facebook?” No reason has been offered so far…

 

 

 

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So long Twitter Dashboard

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Twitter has announced that Twitter Dashboard for businesses will be closing down on 3rd February, just 7 months after it was introduced.

The announcement was made via a series of tweets on Twitter Dashboards Twitter profile on 10th January.

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The free tool was helped businesses schedule tweets, engage with customers and gain analytics. All tweets currently scheduled in Twitter Dashboard will run using Tweetdeck.

Twitter has not provided a reason for the closure, however there has been speculation that the similarities of tools available in both Twitter Dashboard and Tweetdeck has devalued the existence of Twitter Dashboard.

Defining your target market and target consumer

audience

A target market can be defined as a particular group of customers or potential customers a business aims its products and services towards. Target markets can be broken down into a number of market segments.

Doing so can help you gain an idea of the approaches and messages you can use throughout your marketing efforts, so that you can attract specific audiences accordingly.

Demographic segmentation focuses on quantifiable characteristics of a population that can be broken down into the following examples:


demographics-of-a-populationGender

Dividing markets based on gender can help businesses to market gender specific products more successfully for example; beauty and cosmetics are more likely to be aimed at women.

Age 
Segmenting consumers by age can help you to gain an idea of customer need due to the fact that consumer needs can change over time.

 Occupation and  Income Level
By categorising target markets by occupation and income level, it is possible to utilise marketing materials aimed at individuals of a specific hierarchy within e.g. a company.

Once your demographic information has been defined the next step  can include looking at consumer psychographics.

Psychographic segmentation builds on demographical data by focusing on the psychology behind consumer purchases.productivity

Drilling into data that focus on buyer habits, values, interests, opinions, attitudes and lifestyle can provide you with valuable insight. This insight can be used to tweak campaigns and implement the necessary actions required to ensure your brand, services and products match your target consumers expectations.

Psychographic data can be accumulated through data systems that collect and monitor customer buying habits and purchases such as customer loyalty schemes. Psychographic data can also be collected via on and offline customer surveys, reviews and focus groups. 

Gathering demographic data helps you segment your target markets and psychographic analysis ensures you connect with your target consumer based on their expectations.

Completing these exercises will inevitably enable you to  build key messages that appeal to consumer needs; giving you the ability to market your products and services using a clear cut and targeted approach.

Digital Marketing

digital-marketing

You’ve probably been told enough times that ‘you need to get online’ because ‘that’s where your customers are.’

Now this may be true but it:

a) depends on the demographics of your customers and
b) depends on which online platforms your customers chooses to engage with

Thats not to say that you need to carry out a consultation to find out, but knowing your customer demographics will  help you make the decision on how you will attract your audience and which platform(s) you could choose to use to do so.

If you already have an idea of your demographics then you’re half way there. Your next step is thinking about which digital platforms you would like to use. This is why I have created the list below to give you an idea of the number of online platforms available to help you grow your business.

Website
Your company website is your businesses online home and showcases your services, products and brand. A good website is designed with the customer’s journey in mind and aims to engage, convert and retain your customers. If you’re planning on using your website as your main online port of call for customers, having a solid website marketing strategy will help you ensure you keep your website up-to-date with engaging content that will appeal to your customers.

Social Media Marketing
Social media marketing involves utilising single or multiple social media platforms to distribute content to engages online audiences;  driving sales and increasing brand awareness. They can be used as an additional platform that increases your digital footprint and traffic to your website.

Email Marketing
Email marketing allows businesses to promote specified and personalised company messages and promotions to segmented target markets via email.

Email marketing is a cost effective technique that can encourage a quicker response rate from target markets.

Search Engine Optimisation
The aim of search engine optimisation is to drive traffic to your website and to the top page of search engines such as Google, Bing and Yahoo without using paid for services.

Search engine optimisation is a long-term commitment that includes implementing techniques across a variety of digital platforms.

Digital Advertising
Adverts can be designed and distributed across multiple websites and platforms with high visitor numbers to encourage brand awareness and sales conversions.

One of the main benefits of using digital marketing includes having access to analytics that will give you an insight of if and how your marketing efforts are working. Armed with this information you will have the opportunity to build engaging campaigns that consistently work for your business.

Traditional Marketing vs Digital Marketing

Marketing in today’s business environment has changed drastically due to the rise of the Internet. As digital platforms become home to a number of diverse online communities and more importantly, potential customers, businesses are now encouraged to take steps to engage target markets and drive online sales; but does that mean using traditional offline marketing techniques are now considered old-hat?

In short, the answer is no, but what are the different types of traditional and digital marketing techniques and how can offline and online tools be used to convert your leads to sales?

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Traditional Marketing

Print Marketing
Print marketing increases awareness of services, products and your brand by producing and distributing adverts, editorial and press releases via newspapers, trade magazines and billboards.

Direct mail
Direct mailing involves mailing company brochures, flyers, letters and business cards to specified target market to increase interest and produce leads.

Exhibitions & Conferences
Exhibitions and conferences are often overlooked but can be valuable tools that not only create leads for your business, but also can enable you to build relationships and increase brand awareness with customers and key influencers.

Traditional marketing can be perceived as expensive, time consuming and hard to measure, which is why it is good practice to create a follow up sales and benchmarking strategy. These types of strategies enable businesses to measure response rate and ROI, giving you the opportunity and insight to find out what works best for your business.

Digital Marketing

Website Management
Your company website is your businesses online home and showcases your services, products and brand. A good website is designed with the customer’s journey in mind and aims to engage, convert and retain your customers.

Social Media Marketing
Social media marketing involves utilising single or multiple social media platforms to distribute content that engages online audiences to drive sales and increase brand awareness.

Email Marketing
Email marketing allows businesses to promote specified and personalised company messages to segmented target markets via email. Email marketing is a cost effective technique that can encourage a quicker response rate from target markets.

Search Engine Optimisation & Pay Per Click
The aim of search engine optimisation is to drive your business to the primary pages of search engines such as Google, Bing and Yahoo without using paid for services. Search engine optimisation is a long-term commitment that includes implementing techniques across a variety of digital platforms.

Pay per click marketing is designed to get your business to the top of search engines and drive traffic to your website, with the use of adverts that are paid for on per click basis. For example, when customers interacts (clicks) your advert.

Digital Advertising
Adverts can be designed and distributed across multiple websites and platforms with high visitor numbers to encourage brand awareness and sales conversions.

The benefits of digital marketing includes having access to analytics & insight of your marketing efforts, making it possible for you to manage, tweak & improve your activity in a succinct and timely manner.

In comparison, traditional marketing allows you to market to customers who require a tangible method of communication & do not have access to the Internet.

All in all, both traditional and digital marketing are valuable in their own right, but finding the right balance using a variety of traditional and digital methods on a trial and error basis, is key to gaining and retaining customers both on and offline.