Ideal Directions supports individuals, start ups, small businesses and third sector organisations with the marketing and communications of services and products using the following methods:

Online Marketing
Planning, designing & distributing email marketing, social media & website campaigns and digital adverts to raise brand awareness, promote company services & increase ROI and customer loyalty.

Customer Data
Manage & organise a range of databases in line with marketing efforts to provide a detailed break down of segmented target markets and potential customers. 

Website Management
Manage and update website, content, images and provide  statistical analysis & recommendations to increase online marketing efforts, customer retention and sales for your business.

Social Media Management & Training
Create and brand social media accounts to increase fan base by creating and updating content, images, adverts and running campaigns to engage audiences and increase awareness of company products and services.

Offline Marketing
Produce and distribute promotional offline communications including flyers, posters, business brochures, presentations and press releases.

Event Support 
Support clients with event promotions and management & on site photography.

Brand Management
Work with designers to create and manage company branding that is identifiable and builds a positive and professional relationship with target markets.

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  • RGB Logo with subbrands

    “Ideal Directions managed the rebranding of the Langley Business Systems brand, and designed and distributed our new marketing materials on and offline.

    Marieanne successfully worked to produce our company website to build our presence online, managed, cleansed and marketed to our customer database using email marketing and telesales campaigns. We have also worked together to produce sales presentations and trained the sales and support teams to communicate the unique selling features of our products to potential clients.  

    All of this work has increase sales and give  helped improve Langley Business Systems business profile for the better. I am really pleased with the quality and standard of work that has been completed to meet our marketing requirements.”

    Richard Cox – Managing Director

    Langley Business Systems

  • Veg Out Mint Green

    “Ideal Directions worked with me to develop a number of marketing and branding activities when I first took over Veg Out Cafe & Restaurant in Kings Heath.
    Being a new business owner can be quite stressful and Marieanne helped to alleviate this stress by building our website and improving our connections, activities on social networking sites and customer reviews.

    I felt secure handing these elements of work over to Marieanne and I’m really pleased with the results. Marieanne’s support has not only helped us grow but it has given me an understanding of the  best types of marketing activities that can be used for my business.”

    Jools Allen – Owner 

    Veg Out Cafe & Restaurant